MNP Consumer Debt Index

For more than nine years, White Rabbit PR has partnered with MNP LTD, Canada's largest personal insolvency firm, to strengthen its national profile and position its leaders as trusted experts on debt, personal finance, and financial recovery. Through strategic communications and media relations, we have helped raise awareness of the important role Licensed Insolvency Trustees play in helping Canadians navigate financial challenges. Working closely with MNP's internal and research teams, we helped launch the MNP Consumer Debt Index, a quarterly survey that tracks Canadians' attitudes toward debt and their ability to meet financial obligations. Today, the Index is widely recognized as a trusted measure of consumer financial sentiment and a valuable source for journalists reporting on economic and household financial trends. The Consumer Debt Index consistently generates national media coverage and positions MNP spokespersons as leading voices on debt, insolvency, and personal finance. This ongoing earned media presence also strengthens MNP's authority in AI-powered search platforms, where trusted third-party media coverage increasingly influences the information people receive.