MNP Consumer Debt Index

For the past nine years, we have worked with MNP LTD - Canada’s largest personal insolvency firm - to strengthen its national reputation and highlight the vital role of Licensed Insolvency Trustees. Our focus has been on showcasing MNP’s expertise in debt relief and reinforcing the importance of seeking help from licensed, government-regulated professionals. In collaboration with internal and research teams, we launched and continue to support the MNP Consumer Debt Index - a quarterly poll that tracks Canadians’ attitudes toward debt and their ability to meet repayment obligations. Now widely recognized as a national barometer of financial sentiment, the Index consistently earns media coverage across the country and positions MNP's spokespeople as go-to experts on personal finance and debt relief. This extensive earned coverage also increases MNP’s visibility in emerging spaces like generative AI search, where authoritative third-party citations are prioritized in the answers Canadians receive.