Senior Counsel. Hands-On Execution.
White Rabbit PR is a senior-led Canadian communications consultancy built around one core belief: the most effective PR starts with finding a story worth telling.
We combine a journalist's instinct for news with strategic communications expertise to identify the ideas, insights and expertise that can move an organization into the conversation.
We are a hands-on team working directly with clients from strategy and story development through media outreach, spokesperson preparation and execution.
The goal isn't simply more coverage. It's sustained visibility that builds credibility, strengthens reputation and helps organizations become trusted authorities in their industries.
Managing Director
Angela Joyce
Angela Joyce is Founder and Managing Director of White Rabbit PR. For more than 15 years, she has advised organizations on media relations, reputation management, and strategic communications. Known for developing data-driven campaigns that generate national media coverage, Angela combines a journalist's instinct for news with a strong understanding of business strategy.
Angela holds a master's degree from Harvard University focused on strategic management and regularly advises leadership teams on aligning communications with organizational goals.
Manager of Media Relations
Britta Bisig
Britta Bisig is Public Relations Manager at White Rabbit PR. For more than 10 years, she has helped organizations build credibility through strategic communications, media relations, and stakeholder engagement. With a strong instinct for what makes a story newsworthy, Britta develops and executes campaigns that generate strong earned media coverage and support broader business objectives.
Named one of '20 Badass PR Women That Get the Job Done in Vancouver', Britta has built a reputation for identifying compelling stories, securing media opportunities to strengthen reputation and connect with key audiences.
