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Our Services

We provide strategic public relations support that helps organizations build visibility, credibility and influence. Whether you need to earn meaningful media coverage, strengthen your reputation, prepare spokespeople, or communicate more effectively with key audiences, we help translate business objectives into clear communications strategies and measurable results.

Media Relations

We identify the stories, insights and expertise that matter to journalists and audiences. From media strategy and story development to targeted outreach and spokesperson preparation, we help clients earn media coverage that builds visibility, credibility and trust.

AI Visibility

AI-powered search is changing how audiences discover and evaluate organizations. Earned media coverage in trusted outlets can now strengthen both awareness and authority online. We help clients secure coverage that supports visibility, credibility and trust in a changing search landscape.

Thought Leadership & Content

High-quality content helps organizations build trust and maintain visibility between media opportunities. We develop thought leadership, articles, newsletters, sponsored content and website copy that showcase expertise and strengthen authority.

Social Media Support 

We help organizations extend the value of earned media through thoughtful social media content and promotion. From campaign messaging to social-ready narratives, we develop content that supports visibility, reinforces credibility and helps brands connect with key audiences across online platforms.

Media Training

Media training helps spokespeople communicate clearly, confidently and credibly in every interview. We prepare executives and subject-matter experts to navigate difficult questions, deliver key messages effectively and make the most of every media opportunity.

Events 

We develop strategic events and activations designed to create meaningful opportunities for media, stakeholder and community engagement. From concept development through communications and promotion, we help clients create experiences that support broader reputation and business objectives.

Communications Strategy

We develop communications strategies that help organizations build trust, navigate change and align stakeholders. By translating business objectives into clear priorities, messaging and action plans, we help leaders communicate with confidence and ensure communications support broader organizational goals.

Data & Insights PR

Proprietary data, research and customer insights can be powerful sources of earned media. We identify the stories within the data and turn research, surveys and industry insights into timely narratives that earn attention and position organizations as authoritative sources.

Whether you know exactly what kind of PR support you need or you’re still figuring out where to start, we can help determine the right approach based on your goals, audience and timing.

 

Calgary, Vancouver, Toronto

CANADA

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©2026 by White Rabbit PR

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