Our Work

OUR PARTNERS IN THE NEWS

NATIONAL INSOLVENCY FIRM

For the past six years, we have worked with one of the largest personal insolvency firms in Canada to highlight their expertise and services related to debt-relief. Working with internal and research teams, we release a quarterly survey results tracking Canadians’ attitudes about their debts and their ability to meet their repayment obligations. The survey has become a national barometer of how Canadians feel about their personal finances. Providing expert commentary and advice from the company's team of Licensed Insolvency Trustees, alongside the results of the quarterly survey, company spokespeople are routinely featured in personal finance news stories across the country.

The results:

748 media features in Q4 of FY 2022
18% YOY increase in media features for FY 2022
Features in local and national publications including:

NATIONAL INSOLVENCY AND RESTRUCTURING ASSOCIATION

Compiling insights from insolvency filings and strategically positioning the association as the national voice on insolvency matters in Canada, we routinely earn national media attention for the association and their professional members and associates across the Country. The resulting media attention helps advance the License Insolvency Trustee profession and educates the public about the services offered by the associations' members.

The results:

833 media features in FY 2021
90% YOY increase in media features for FY 2021
Features in local and national publications including:

PRIVATE LIQUOR STORE CHAIN

During the height of ‘beer-drinking weather’ this summer, we worked with the BC-based liquor retail chain to highlight alcohol trends the province. The media outreach featured BC beer consumption insights, as well as commentary from the retailer’s spokesperson on the hyper-locality of shopping habits and seasonally trending products. The campaign garnered media mentions for the chain across BC and across the country, highlighting the retailer’s unique and popular product offerings.

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The results:

93 media features
Features in local and national publications including:

WESTERN CANADIAN PHARMACY: FLU SEASON

To support our client's annual flu shot campaign, our team developed an annual flu survey and created both national and local press releases highlighting newsworthy aspects of the survey results while also incorporating the expertise of their pharmacists. The annual campaign garnered nationwide media coverage, positioning the company's pharmacists as a resource for patients during flu season and encouraging more Canadians to receive their flu shot to protect themselves and others.

The results:

648 media features during the seasonal campaign
47% increase in media features compared to the previous season
Greatest share of voice in broadcast mentions compared to competitors in Western Canadian market
Features in local and national publications including:

WESTERN CANADIAN PHARMACY: ALLERGY SEASON

Leading up to allergy season, our team developed a survey to uncover Canadians' thoughts and behaviours about allergy symptoms and treatment. The campaign received media mentions from news outlets across the country, positioning their pharmacists as the country's most accessible healthcare resource for allergy sufferers. We also identified trends about the start dates and length of pollen seasons in cities across the country. Using the newsworthy findings from this research, we earned national media attention featuring expert commentary and advice from company pharmacists.

The results:

120 media features during the seasonal campaign
Received 5 times as many earned media mentions regarding allergy season as the competition
Features in local and national publications including:

INTERNATIONAL FAST FOOD CHAIN

Ready to open their first Carl’s Jr. location in Calgary, the fast food giant came to us to earn local media attention and create buzz about their launch and grand-opening media preview event.

Awareness of the new location spread quickly following our successful media preview event and resulting earned media attention across Calgary and Alberta. The branded hashtag, shared by attendees, trended locally and nationally.

The results:

31 media features
115 social media mentions
Collective 312,000 followers amongst media & influencers invited
Features in local publications including:

SEXUAL ASSAULT SERVICES ASSOCIATION

The province-wide campaign, driven by earned media coverage across the country, encouraged victims of sexual violence to report their experiences to counsellors and police. Highlighting the key findings of new research on the prevalence of sexual assault and childhood sexual abuse in Alberta, we supported the association's goal to bring awareness to the problem of sexual violence and the need for support for survivors.