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The Canadian Association of Insolvency and Restructuring Professionals

As the national association representing Canada's insolvency and restructuring professionals, CAIRP plays a leading role in advancing education, professional standards, and advocacy across the industry. Through strategic media relations and expert commentary, we help position CAIRP as the national voice on insolvency, debt, and financial recovery. Leveraging insolvency filing data from the Office of the Superintendent of Bankruptcy, we identify emerging trends and develop timely media stories that resonate with Canadians. This proactive approach consistently generates national media coverage, elevates CAIRP's profile, strengthens awareness of the Licensed Insolvency Trustee profession, and helps educate Canadians about their debt relief options. This consistent earned media footprint helps ensure CAIRP is not only visible in traditional news coverage but also better positioned to be recognized as a credible source in AI-powered searches, where reputable, third-party media mentions can shape how organizations are surfaced and understood.

Key Project Insights

1200+

earned media placements annually

56%

increase in annual media features

Thought Leadership

positioning CAIRP experts nationally

Media Features Include

Calgary, Vancouver, Toronto

CANADA

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©2026 by White Rabbit PR

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