WORKERS' RESOURCE CENTRE

To support the launch of a new online workplace sexual harassment resource hub for Alberta workers, we executed a two-phase media relations campaign designed to raise awareness and drive engagement across the province. The first phase focused on the prevalence of workplace sexual harassment in Alberta and the need for accessible support and resources. Building on that conversation, the second phase highlighted the growing issue of virtual harassment, examining how remote work has introduced new challenges for workers experiencing harassment. Through strategic media outreach, the campaign generated meaningful public discussion around workplace harassment, increased awareness of the resource hub, and positioned the Workers' Resource Centre as a trusted source of information and support for Albertans seeking help.