WORKERS' RESOURCE CENTRE

To support the launch of a new online workplace sexual harassment resource hub for Alberta workers, we executed a two-phase media relations campaign across the province. The first phase of the campaign focused on the prevalence of workplace sexual harassment in Alberta and the critical need for accessible, comprehensive support and resources. Building on this momentum, in the second phase, we shifted the conversation toward the growing issue of virtual harassment in remote work environments—highlighting how the rise of remote work has introduced new challenges for those experiencing workplace harassment. By strategically amplifying these critical conversations about workplace sexual harassment, we elevated awareness of the new resource hub among Albertans and positioned the Workers’ Resource Centre as a vital ally in the effort to address this important issue.