Results-Driven Public Relations
Media Relations · Communications · Reputation Management
White Rabbit PR is a leading boutique public relations agency in Canada specializing in media relations, reputation management, and strategic communications. Our approach combines data-driven storytelling, strong media relationships, and sharp strategic insight.
Tailored PR & Communications Strategies
Bespoke public relations plans aligned with your business objectives.
Strong Media Relations
Trusted connections with leading Canadian journalists and top-tier media outlets.
Local Market Insights
Regional PR expertise to effectively reach target audiences across Canada.
AI Visibility & Conversational PR
Position your brand to appear in generative AI search results, where earned media citations shape trusted answers.
PR Measurement & Analytics
Comprehensive analytics and reporting to measure and optimize PR efforts.
Reputation Management That Lasts
Communications that build long-term reputation through earned media and third-party validation.
Trusted by Leading Canadian Brands
WHITE RABBIT
We are trained journalists, writers, marketers, and creatives dedicated to crafting campaigns that drive meaningful results. With a passion for storytelling, deep media relations expertise, and a commitment to our clients' success, we consistently develop impactful PR campaigns that exceed expectations. Learn more about our team’s credentials and approach to see how we can elevate your brand.
Expertise and Results You Can Trust
Lasting Partnerships, Proven Success, Exceptional Results
Our clients see us as an extension of their team. We work closely with internal marketing and leadership teams to provide strategic counsel, proactive media support, and responsive communications when it matters most. Many of our client relationships have lasted for more than a decade.
OUR WORK
Two female PR professionals discussing earned media mentions while looking at the screen on a silver laptop
Two female PR professionals discussing earned media mentions while looking at the screen on a silver laptop
Amplify Your Story: Proven Success in Media Coverage and Brand Visibility
When it comes to sharing your story, you need a partner with both experience and connections. Our results speak for themselves: we amplify our clients' stories across Canada, securing consistent features in top publications and platforms, where audiences turn for trusted information. Many of our clients lead their sectors in earned media presence and share of voice.
Our 'Publisher First' approach ensures campaigns are developed with journalists and publishers at the forefront to generate meaningful coverage.
Beyond brand awareness, our work helps drive engagement, business growth, and discoverability across emerging platforms, including generative AI search, where trusted earned media is becoming increasingly valuable.
OUR SERVICES | OUR APPROACH
We provide strategic public relations support that helps organizations build visibility, credibility, and influence. Many of our clients come to us without a formal PR strategy. We help translate business objectives into clear communications priorities, proactive media opportunities, and measurable results.
Media Relations
You have a compelling story to tell. Our team knows what resonates with journalists, editors, and producers, and how to turn ideas into meaningful media coverage.
Brand Journalism
Harness the power of storytelling to forge profound connections within your community and ignite crucial customer awareness. Whether through your blog, newsletter, sponsored content, or website, we craft compelling communications that leave a lasting impression and keep your business at the forefront of your customers' minds.
PR Surveys & Polls
Harness the power of market research, surveys, and polls to craft impactful and persuasive external communications. Traditionally kept confidential for internal strategy, this valuable data can now be your secret weapon for earning significant media attention. Let us help you transform insights into compelling stories that captivate audiences and elevate your brand.
Communications Strategy
Our communications strategies begin with meticulous research and a tailored approach to meet your business objectives. We closely monitor key performance indicators including mentions, share of voice, sentiment, social resonance, and reach. This comprehensive tracking ensures strategy effectiveness and allows us to optimize results for maximum impact.
Media Training
Media training is essential to position your company spokespeople as respected experts so they feel confident and credible in every interview. We offer comprehensive training to master every aspect of media interviews. From navigating tough questions to articulating your key messages with impact, our guidance ensures you shine confidently in the media spotlight.
Social Media Support
Crafting captivating, versatile content narratives tailored for online platforms and your social media channels is our forte. We excel at amplifying the impact of your brand's earned media coverage through strategic social media promotion. Our curated online content is designed to deeply resonate with your specific target audiences.
Events
We specialize in crafting innovative events that propel your brand into the spotlight with unexpected moments of joy and excitement. Our ideas are designed to be eye-catching and buzzworthy, ensuring your brand stands out. Beyond exposure, we excel in building strong community connections that foster brand loyalty and attract new customers and devoted advocates.
Influencer Relations
Navigating influencer relations can be complex, but our team simplifies the process for you. We'll assist in meticulously selecting the perfect influencers for your campaign and offer expert guidance on effective collaboration strategies. This encompasses influencer compensation, transparent disclosure practices, contract development, and sponsorship management.
PARTNERING WITH US
Why Choose Us?
As one of Canada’s leading media relations teams, we consistently secure exceptional media coverage and achieve outstanding results for our clients. We don't just build campaigns. We build reputation equity — the kind that compounds over time, shapes public perception, strengthens stakeholder trust, and fuels visibility in generative AI search results. Think of advertising as renting attention. PR is about earning it — building credibility that lasts long after the ads stop running.
Comprehensive Expertise: Our deep experience spans strategic communications, media relations, reputation management, and crisis communications, ensuring a well-rounded approach to addressing all your PR needs.
Strong Media Connections: We leverage extensive relationships with top media outlets to amplify your message and secure impactful coverage.
Local Market Insights: With a team operating across multiple locations throughout Canada, we possess a deep understanding of regional markets. This allows us to tailor strategies that resonate with diverse target audiences and effectively address local nuances.
Innovative Strategies: We bring fresh, creative ideas to the table, keeping your brand ahead of the curve.
Robust Analytics: Our thorough PR measurement and analytics ensure that every campaign is optimized for maximum effectiveness and clear, tangible results.
Our Ideal Client Partnerships
Our services are tailored for brands seeking expert PR support and high-impact partnerships that drive long-term success and deliver significant results. We carefully select clients to ensure a strong fit and strategic collaboration. Currently, we are looking to build long-term relationships with clients in the following areas:
