Results-Driven Public Relations
Media Relations · Communications · Reputation Management
White Rabbit PR is a leading public relations agency in Canada specializing in media relations, reputation management, and crisis communications. ​​Partnering with us means entrusting your brand to proven professionals who deliver guaranteed results. Our expertise includes:
Specialized Public Relations and Strategic Communications
We craft bespoke PR strategies tailored to your unique story.
Extensive Media Connections
Our strong relationships with top media outlets ensure impactful coverage.
Local Market Insights
We leverage deep local market knowledge to enhance your brand's reach.
Innovative Ideas
Our team continuously brings fresh, creative ideas to elevate your PR campaigns.
Robust PR Measurement and Analytics to Ensure ROI
We provide comprehensive analytics to measure and optimize your PR efforts.
WHITE RABBIT
We are trained journalists, writers, marketers, and creatives dedicated to crafting campaigns that drive meaningful results. With a passion for storytelling, deep media relations expertise, and a commitment to our clients' success, we consistently develop impactful PR campaigns that exceed expectations. Learn more about our team’s credentials and approach to see how we can elevate your brand.
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Expertise and Results You Can Trust
Lasting Partnerships, Proven Success, Exceptional Results
We take immense pride in the lasting relationships we build with our clients, becoming trusted advisors who seamlessly integrate with internal marketing teams. As dependable colleagues, we're always ready to jump in at a moment's notice, ensuring collective success and a strong, collaborative environment. The longevity of our client partnerships, some spanning over a decade, speaks to our effectiveness and the exceptional results we consistently deliver.
OUR WORK
Two female PR professionals discussing earned media mentions while looking at the screen on a silver laptop
Results from White Rabbit PR's PR campaign for a national insolvency firm: 749 quarterly media features, a 245% increase compared to the same quarter the year prior. The results are overlayed on top of media logos the client was featured in, including: Global News, CBC News, CTV News, BNN Bloomberg, Financial Post, and Toronto Star.
Results from White Rabbit PR's PR campaign for a national insolvency and restructuring association: 1,152 annual media features, a 45% increase compared to the year prior. The results are overlayed on top of media logos the client was featured in, including: CTV News, Financial Post, Toronto Star, The Globe and Mail, Radio-Canada, BNN Bloomberg.
Two female PR professionals discussing earned media mentions while looking at the screen on a silver laptop
Amplify Your Story: Proven Success in Media Coverage and Brand Visibility
When it comes to sharing your story, you need a partner with both experience and connections. Our results speak for themselves: we amplify our clients' stories across Canada, securing consistent features in top publications and platforms. Many of our clients lead their industries in earned media mentions and share of voice. Our campaigns not only enhance brand visibility but also significantly drive awareness, engagement, and profits.
OUR SERVICES | OUR APPROACH
Media Relations
You have a compelling story that needs to be shared. Our team of skilled journalists and natural storytellers has a keen instinct for identifying what resonates with top-tier news outlets, journalists, editors, and producers. We develop strategies to secure prominent media exposure, enhancing trust and credibility with your audience and customers. From crafting media strategies and pitching to journalists to writing press releases and arranging interviews, we ensure your story is seen and heard.
Brand Journalism
Harness the power of storytelling to forge profound connections within your community and ignite crucial customer awareness. Whether through your blog, newsletter, sponsored content, or website, we craft compelling communications that leave a lasting impression and keep your business at the forefront of your customers' minds.
PR Surveys & Polls
Harness the power of market research, surveys, and polls to craft impactful and persuasive external communications. Traditionally kept confidential for internal strategy, this valuable data can now be your secret weapon for earning significant media attention. Let us help you transform insights into compelling stories that captivate audiences and elevate your brand.
Communications Strategy
Our communications strategies begin with meticulous research and a tailored approach to meet your business objectives. We closely monitor key performance indicators including mentions, share of voice, sentiment, social resonance, and reach. This comprehensive tracking ensures strategy effectiveness and allows us to optimize results for maximum impact.
Media Training
Media training is essential to position your company spokespeople as respected experts. We offer comprehensive training to master every aspect of media interviews. From navigating tough questions to articulating your key messages with impact, our guidance ensures you shine confidently in the media spotlight.
Social Media Support
Crafting captivating, versatile content narratives tailored for online platforms and your social media channels is our forte. We excel at amplifying the impact of your brand's earned media coverage through strategic social media promotion. Our curated online content is designed to deeply resonate with your specific target audiences.
Events
We specialize in crafting innovative events that propel your brand into the spotlight with unexpected moments of joy and excitement. Our ideas are designed to be eye-catching and buzzworthy, ensuring your brand stands out. Beyond exposure, we excel in building strong community connections that foster brand loyalty and attract new customers and devoted advocates.
Influencer Relations
Navigating influencer relations can be complex, but our team simplifies the process for you. We'll assist in meticulously selecting the perfect influencers for your campaign and offer expert guidance on effective collaboration strategies. This encompasses influencer compensation, transparent disclosure practices, contract development, and sponsorship management.
PARTNERING WITH US
Why Choose Us?
As one of Canada’s leading media relations teams, we consistently secure exceptional media coverage and achieve outstanding results for our clients.
Comprehensive Expertise: Our deep experience spans strategic communications, media relations, reputation management, and crisis communications, ensuring a well-rounded approach to addressing all your PR needs.
Strong Media Connections: We leverage extensive relationships with top media outlets to amplify your message and secure impactful coverage.
Local Market Insights: With a team operating across multiple locations throughout Canada, we possess a deep understanding of regional markets. This allows us to tailor strategies that resonate with diverse target audiences and effectively address local nuances.
Innovative Strategies: We bring fresh, creative ideas to the table, keeping your brand ahead of the curve.
Robust Analytics: Our thorough PR measurement and analytics ensure that every campaign is optimized for maximum effectiveness and clear, tangible results. ​​​​​
Our Ideal Client Partnerships
Our services are tailored for brands seeking expert PR support and high-impact partnerships that drive long-term success and deliver significant results. We carefully select clients to ensure a strong fit and strategic collaboration. Currently, we are looking to build long-term relationships with clients in the following areas: ​​​​​
