We are White Rabbit PR, a powerhouse public relations agency in Canada dedicated to reaching your communications goals. 

As news junkies, trained journalists and natural-born storytellers, we have our finger on the pulse of the news cycle and have a keen sense of what is newsworthy. We connect directly with the top news outlets, journalists, editors and producers who impact your business outcomes the most, providing turn-key stories and interview opportunities that result in high-profile earned media attention featuring your brand.

Our solid, research-backed communications strategy encompasses both proactive and reactive communications efforts, carefully crafted to achieve your goals and increase your brand’s visibility. We create strategic, relevant, timely strategies tailored to achieve your communications goals, then analyze and summarize your campaigns and recurring KPIs, including mentions, share of voice, sentiment, social echo and potential news reach to measure the quality of your media.

Want to be a thought leader in your industry? Media training is an integral part of establishing you or your spokespeople as respected experts in your field. Through our extensive experience in media relations, we have amassed crucial insights and strategies for successful media interviews, from guidance navigating difficult questions, to how to best communicate your key messages.

We develop compelling, relevant, authentic, multi-use content narratives for use online. We help amplify your stories through social media and use our copywriting expertise to create online content that resonates with your target audiences. 

Influencer relations is a swiftly growing category that is still largely mystifying to many businesses. Our team will lead you through the process of selecting the right influencers for your campaign and advising on best practices for collaborations, including influencer disclosure and contract development.

We love to surprise and delight. Our fresh activation ideas and roll-up-our-sleeves approach will put your brand in the spotlight in a way that is crafty, eye-catching and buzzworthy.

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We help you establish stakeholder relationships and community ties that help influence the public's way of thinking about your brand and attract new customers.

Storytelling helps establish meaningful connections in your community, spreads awareness and allows your brand to grow.

Whether through your own blog, newsletter or website, we can craft impactful communications that make and keep your business top-of-mind with customers.