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Earn Credibility · Convey Expertise · Drive Revenue  Educate Prospects · Create Brand Advocates  


We are White Rabbit PR, a powerhouse public relations agency in Canada. 

Our work focuses on the power of storytelling. We specialize in uncovering and shaping narratives that generate curiosity, spur interest and start conversations to earn attention that matters. Our clients are consistently featured in top publications and platforms driving engagement, traffic, profile and profits.  



Combining our passion for storytelling and our media relations expertise, we have a long track record of creating impactful public relations campaigns producing exceptional results. We are a team of passionate professionals who care about our work and our client's success.

Our clients get results.
Full stop.


The quality of our work is as important to us as our client relationships. 

We take immense pride in the enduring relationships we cultivate with our clients—a true testament to our effectiveness. These relationships evolve into long-term partnerships where we seamlessly transition into trusted advisors, becoming an extension of your internal team. We're the dependable colleagues who are always ready to dive in, ensuring our collective success at a moment's notice.

What We Do


Media Relations

We secure prominent media exposure for your brand, enhancing trust and credibility in an instant. Our team of skilled journalists and innate storytellers, we are always in sync with the current news landscape. We possess a sharp instinct for identifying what resonates with top-tier news outlets, journalists, editors, and producers, ensuring your brand's message reaches the right audience at the right time.

Brand Journalism

Harnessing the power of storytelling not only forges profound connections within your community but also sparks crucial awareness with customers. Be it through your blog, newsletter, sponsored content, or website, we  fashion compelling communications that not only leave a lasting impression but also maintain your business at the forefront of your customers' minds.

PR Surveys & Polls

Data and market research have traditionally been viewed as confidential and proprietary, often created in-house for strategic decision-making and internal use only.

However, public relations surveys challenge this conventional notion. We can assist you in harnessing the potential of market research, surveys, and polls to develop impactful and persuasive external communications. 

Communications Strategy

Our communications strategies start with meticulous research to tailored approach to meet your business objectives. We closely monitor key performance indicators such as mentions, share of voice, sentiment, social resonance, and reach, among other metrics. This comprehensive tracking ensures the strategy's effectiveness and enables us to fine-tune it for optimal results.

Media Training

Media training is critical to  establish company spokespeople as respected experts. We provide comprehensive training and guidance for mastering media interviews. This encompasses everything from adeptly handling challenging questions to effectively conveying your key messages so you can confidently shine in the media spotlight. 

Social Media Support 

We specialize in crafting captivating, versatile content narratives suitable for online platforms and all your social media channels. Our expertise extends to magnifying the impact of your brand's earned media coverage through strategic social media promotion. We curate online content that deeply resonates with your specific target audiences. 


We thrive on delivering unexpected moments of joy and excitement. Our innovative event ideas are designed to thrust your brand into the spotlight, creating a crafty, eye-catching, and buzzworthy presence. Our expertise extends beyond mere exposure. We specialize in forging strong community connections that cultivate brand loyalty and draw in fresh customers and devoted brand advocates.

Influencer Relations 

Influencer relations can often seem like an enigma but our team can demystify the process for you. We'll guide you in the meticulous selection of the ideal influencers for your campaign and provide expert counsel on the most effective collaboration strategies. This includes everything from influencer compensation, transparent disclosure practices,  contract development, and sponsorship management.


We're really good at what we do.

Our clients are consistently featured in the top publications and platforms across the country, with many at the top of the leaderboard when it comes to earned media mentions and share of voice within their industries. 



Why work with us?   

Clients hire us when they are looking for a public relations skill set that they don’t have in-house, or need a strategic communications partner that offers specialized services like well-connected media relationships, local market insights, fresh ideas, or PR measurement and analytics. Working with us places your brand in the hands of proven professionals who deliver results. This is not only a fact but also part of our guarantee. We thoughtfully consider prospective clients to make sure we're the right partners and that we can make a meaningful impact together. 

To earn trust and mutual respect with clients, we don’t take on new projects that relate to current campaigns or long-term partnerships. We are currently available to work with clients in the following areas: 


Travel & Entertainment

Family Real Estate

Real Estate

Pharmacist assisting customer with healthcare advice and medications

Pharmacy & Healthcare

Spokesperson for advocacy association speaks to the media

Professional Associations


Tech, Data, Security

Customer shops products at a retail store

Retail & Hospitality

Employee of B2C personal finance company crunches numbers on calculator



Insolvency & Restructuring

Calgary, Vancouver, Toronto



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©2023 by White Rabbit PR

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