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Results-Driven Public Relations
Media Relations · Communications · Reputation Management

White Rabbit PR is a leading public relations agency in Canada specializing in media relations strategy and public relations tactics. 

We specialize in strategic communications, media relations, reputation management, and crisis communications, delivering tangible results. Our team excels at crafting bespoke PR strategies tailored to your unique story. With strong media relationships and a personalized boutique approach, we secure impactful media coverage that boosts brand awareness. Our clients regularly feature in top publications and major social platforms, driving engagement, visibility, and profits.


Two female PR professionals consulting with a client on a public relations campaign

Combining our passion for storytelling and our media relations expertise, we have a long track record of creating impactful public relations campaigns that produce exceptional results. We are a team of results-driven and passionate professionals who care about our work and our client's success.

Our clients get results.
Full stop.


The quality of our work is as important to us as our client relationships. 

We take immense pride in the lasting relationships we build with our clients. As trusted advisors, we work seamlessly with internal marketing teams, becoming dependable colleagues always ready to ensure collective success. Some of our partnerships have thrived for nearly a decade, a true testament to our effectiveness.

Two female public relations consultants speaking with a client, building a strong client relationship


We're really good at what we do.

When it comes to sharing your story, you need a partner with experience and connections. Our results speak for themselves: our clients' stories are amplified across Canada, consistently featured in top publications and platforms, with many at the top of the leaderboard when it comes to earned media mentions and share of voice within their industries. 


Media Relations

You have a compelling story that needs to be shared. Our team of skilled journalists and natural storytellers has a keen instinct for identifying what resonates with top-tier news outlets, journalists, editors, and producers. We develop strategies to secure prominent media exposure, enhancing trust and credibility with your audience and customers. From crafting media strategies and pitching to journalists to writing press releases and arranging interviews, we ensure your story is seen and heard.

Brand Journalism

Harness the power of storytelling to forge profound connections within your community and ignite crucial customer awareness. Whether through your blog, newsletter, sponsored content, or website, we craft compelling communications that leave a lasting impression and keep your business at the forefront of your customers' minds.

PR Surveys & Polls

Harness the power of market research, surveys, and polls to craft impactful and persuasive external communications. Traditionally kept confidential for internal strategy, this valuable data can now be your secret weapon for earning significant media attention. Let us help you transform insights into compelling stories that captivate audiences and elevate your brand.

Communications Strategy

Our communications strategies begin with meticulous research and a tailored approach to meet your business objectives. We closely monitor key performance indicators including mentions, share of voice, sentiment, social resonance, and reach. This comprehensive tracking ensures strategy effectiveness and allows us to optimize results for maximum impact.

Media Training

Media training is essential to position your company spokespeople as respected experts. We offer comprehensive training to master every aspect of media interviews. From navigating tough questions to articulating your key messages with impact, our guidance ensures you shine confidently in the media spotlight.

Social Media Support 

Crafting captivating, versatile content narratives tailored for online platforms and your social media channels is our forte. We excel at amplifying the impact of your brand's earned media coverage through strategic social media promotion. Our curated online content is designed to deeply resonate with your specific target audiences.


We specialize in crafting innovative events that propel your brand into the spotlight with unexpected moments of joy and excitement. Our ideas are designed to be eye-catching and buzzworthy, ensuring your brand stands out. Beyond exposure, we excel in building strong community connections that foster brand loyalty and attract new customers and devoted advocates.

Influencer Relations 

Navigating influencer relations can be complex, but our team simplifies the process for you. We'll assist in meticulously selecting the perfect influencers for your campaign and offer expert guidance on effective collaboration strategies. This encompasses influencer compensation, transparent disclosure practices, contract development, and sponsorship management.

What We Do


Why work with us?   

Partnering with us means entrusting your brand to proven professionals who guarantee results. Our expertise includes specialized public relations and strategic communications with well-connected media relationships, local market insights, fresh ideas, and robust PR measurement and analytics. As one of Canada's top media relations teams, we have a strong track record of securing exceptional media coverage for every client. Our team are entrepreneurs, journalists, writers, marketers, and creatives dedicated to crafting effective campaigns that achieve tangible outcomes.

We carefully assess prospective clients to ensure alignment and the potential for strategic collaboration. Our services are tailored for brands seeking exclusive partnerships that drive impactful results.

Ready to elevate your brand's PR strategy with proven expertise? Contact us today to discuss how we can partner for success. Currently, we are available to collaborate in the following areas:

Woman in casual clothes going up escalator with suitcase at airport, representing travel and entertainment clients

Travel & Entertainment

Family visiting an empty home with their realtor, representing real estate clients

Real Estate

Pharmacist assisting customer with healthcare advice and medications, representing pharmacy and healthcare clients

Pharmacy & Healthcare

Spokesperson speaks to the media, representing professional association clients

Professional Associations

Man working on a tablet at his desk, representing tech, data, and security clients

Tech, Data, Security

Customer shops products at a retail store, representing retail and hospitality clients

Retail & Hospitality

Employee crunches numbers on calculator, representing fundraising clients


Two professionals looking at a smartphone and having a discussion,  representing insolvency and restructuring clients

Insolvency & Restructuring

Empower your brand with tailored PR strategies. Contact us now to get started.

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